Matt Carthy (Cavan-Monaghan, Sinn Fein) | Oireachtas source

However, prior to the privatisation of the national lottery, there was always advertising and marketing. The national lottery was always one of the most recognisable brands in Irish society. The difficulty now is that when prizes are unclaimed, 98% of that money is used for this purpose now. The irony of it is that that marketing then implies that 90% of all expenditure that customers make on their lottery tickets goes towards good causes or back to the community, when that is actually factually incorrect. A large portion of it is actually going into the very advertisement that is telling us that.