Oireachtas Joint and Select Committees
Thursday, 24 November 2022
Public Accounts Committee
Financial Statements 2021: National Lottery Fund
9:30 am
Ms Carol Boate:
It is appropriate that there is a specific promotion and advertising budget in the licence because, otherwise, there will not be sufficient advertising promotion of this asset throughout its lifetime. If we were to get the end of the licence, the last five years of the licence say, the operator could just spend the base marketing that is provided for in the licence, which is telling people in store where they can buy national lottery tickets and telling them about the lotto jackpot. Obviously, they have to advertise every-----
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