Ms Sarah Kenny:

Is é ceann de na fadhbanna atá ann maidir leis an margaíocht do leabhair Ghaeilge ná the engagement from publishers with the retailers. The English-language publishers come into us to talk about their big titles that are up and coming for the coming season. We will look at the ones we think will sell well and buy them into the shop. We will work with the publishers to do promotions on some of those titles and to get some of the authors to come into the shop to do readings, interviews and signings.

We put videos up on our Youtube channel and put promotions for titles and authors on our social media. We might send a press release to try to get an interview with the author on local radio. All of that puts it to the forefront of the general public. If the authors and publishers also contribute to that and do a marketing campaign, like the English language publishers do for all their titles, with interviews on national radio and with local media, that gets the books out into the media and onto social media, where a younger audience will view them. That would do a huge amount. None of that happens at the moment because we are not getting the engagement directly from the publishers as the incentive is not there for them.