Mr. Declan Connolly:

Of course, flavours are attractive but there are other things that are much more attractive that will cause youth to start vaping. Flavours are one of the things but it is a lot more complex than that. For example, both adults and youth who smoke and vape generally come from poorer, working-class backgrounds. It is all to do with the peer groups they are in and all of that. Flavours are one of the things that encourage people but, when you look at all of the other factors combined, flavours are quite far down the list of things that attract people to vaping.