Ms Dee Forbes:

The honest answer is it will cost millions. It is something that we have been looking at over the past number of years. We have made progress. We are competing with very heavily funded global players in this space. In the submission to The Future of Media Commission, we made it very clear that capital investment is something that this organisation has been starved of in that we have been in a constant downward funding cycle. The current ways and means of watching, listening, etc. have changed so much that we have to be at the table in this space. Our capital expenditure is €7.5 million for the entire organisation. It needs to be significantly more than that. That is something that we have addressed and are continually addressing. We have made some provision in the future for some of this but if funding does not come our way then this cannot come to a place where it an be up there in that world class space.