Ms Dee Forbes:

Again, it is all down to the merits of the market. Another important difference here for us is that we have half the minutage of most commercial broadcasters because we are funded by both licence fees and commercial broadcasting. Comparing markets is interesting. We are competing with an overspill of UK channels come into this market, but what we do is deliver a premium product in the market. We deliver the most eyeballs, as the Deputy rightly pointed out. The cost of that within the market is, therefore, more expensive.