Jennifer Carroll MacNeill (Dún Laoghaire, Fine Gael) | Oireachtas source

That is what I am asking. I am not asking about other Irish markets. RTÉ has such a dominant position in the market. Its strategy on pricing and commercial advertising has an effect on the rest of the sector, which is very important to note. What is the unit price and how does it compare with an equivalent unit price elsewhere? If, for example, Procter & Gamble wants to sell washing fluid to adults and to advertise on either prime-time ITV or prime-time RTÉ, what is the difference? Are both pitching at the same level, or would it be cheaper for Procter & Gamble to advertise to Irish audiences than audiences in the UK?