Mr. John Purcell:

A whole variety of things. For example, I would love for my station to have a full-time environmental correspondent who does nothing other than reaching out to community groups, local businesses and agricultural organisations and discusses with them the issues that they face and then brings that into news coverage and daily programming, and maybe do a special climate programme as well. However, at the moment, we do not have the resources to do that. We are trying to up our climate coverage working with local organisations, etc. Society needs a step change in action and, equally, broadcasters need a step change in action as well to help bring about the change. We cannot do that without significant support.