Mr. John Purcell:

The success of the Covid measures and communication that we have done was because it was able to communicate solutions and issues that were relevant to people. The challenge in respect of climate change is that, and I am no expert, many people think that the solution is out there and external to themselves. We can be very effective in getting across to people that the solution to the global problem is local. We want people to think globally and act locally, as the saying goes, and we are ideally poised to do that.