Oireachtas Joint and Select Committees
Wednesday, 17 November 2021
Joint Committee on Tourism, Culture, Arts, Sport And Media
Challenges Facing the Broadcasting Sector as a Result of Covid-19: Discussion
Mr. John Purcell:
There are two main categories. One is advertising agency revenue, which would be the big multinational, national and Government spending and so on. That has recovered very well and is performing well. Local advertising revenue is still down, typically by between 20% and 30%. There was a strong rebound in the months of July, August, September and October. November has largely stopped now because of the unfortunately gloomier Covid-19 outlook. December is uncertain. People are looking ahead with great trepidation to the first half of next year.
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