Mr. John Purcell:

On the environment, we can highlight role models, give practical information, challenge misinformation, help humanise the action that needs to be taken to combat climate change, provide a platform for local communities, organisations and people who are trying to bring about change to spread their message, do feature programmes and infomercials, involve people in the change that is needed in a fun way and undertake promotions to get people out of their cars and cycling to work maybe one day a week and make those fun and accessible. However, we need staff to do that and, currently, as I said, our business model is in a fragile state. It was never more fragile than during Covid, but when the proper supports were put in, we were able to rise to the occasion.

In terms of practical help that we could receive, I would ask this committee to work with us, to take the lessons learned from the success of the Covid scheme and to try to apply it to other areas, especially climate change. There are other areas, such as the support of Irish culture, and we have done an Irish music month with another sound and vision scheme. We can learn the lesson and move on, so that the magnificent response to Covid is not just a one-off and that we do the same again. Unfortunately, and I do not mean to be confrontational when I say it, but there is a feeling that if we wait for the delivery of the report, the enactment of the appropriate legislation and so on, it will be too late. We need support now.