Ms Désirée Finnegan:

Over the past ten years, there have been 31 Oscar nominations for Irish films. They have been huge successes. That strategic plan is called Building on Success because there was such good work generated during that time and we absolutely hope to continue that with the new strategy.

The one area we will focus on more in the next strategy is audience development and ensuring that when the work is generated we are able to reach as broad an audience as possible, particularly looking at the next generation audiences, and really trying to ensure that we support distribution and exhibition to ensure that we are reaching out into schools. We will be looking to generate as strong an audience reach as we can in Ireland and internationally.