Ms Susan Bergin:

We are about to launch our strategy for the next three years within the next week. Our first focus is on indigenous production and indigenous Irish firms to ensure they get their share of creative business. Inward production is really important. It brings in funds and trains our industry people but we want our people to be at the source of the creative endeavour so they can retain intellectual property, IP, and develop that skill set and capital to grow this industry so we can develop our talent as years progress. We have a number of initiatives in place to develop talent across the country. At the moment we have some constraints in terms of studio space, which, as the Senator noted, is being addressed at the moment but also we need to increase the talent and the crew base and that is something we are very much focusing on at the moment.