Oireachtas Joint and Select Committees

Tuesday, 15 June 2021

Joint Oireachtas Committee on Agriculture, Food and the Marine

Organic Farming: Discussion

Ms Gillian Westbrook:

Basically we are an organic certification body. In terms of markets, we do promotional work and share an awful lot of information in the many articles we write through our Organic Mattersmagazine, of which a display is behind me here. We give an awful lot of information and support that way. We do not specifically try to sell people's cattle nor do we try to find markets but we do engage at a European level so any questions we get here, be it for farm to farm for example, we put all of those up on our websites and we put farmers in contact with farmers and if we get buyers looking to source organic product, we will put people together for that. The European innovation partnership, EIP, we have run is obviously the first market orientation-related EIP and we put in for that to take it on to give an example of what could be done using a collaborative approach for growers with small and large farmers mixed in that. We do not do marketing other than our social media promotions. We are not involved in selling cattle off the hoof.

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