Ms Helen O'Rourke:

It is a combination. We are not yet 50 years in existence so we were able to look back at the other associations, learn and see how we could do things differently. The main growth came just over 20 years ago when TG4 came on board as a sponsor. It was the visibility of our sport. We always believed we had a good product but that if we could get that product into households, parents would see it was a great sport for girls and schools and teachers would see it was a very suitable sport to play within schools where they could have large numbers playing. We believed that to sustain a national profile and at inter-county level, we needed solid foundations at grassroots level with underage sport. In recent years, we have been very lucky with fantastic sponsors such as Lidl that have had money to invest in marketing campaigns that made our sport very visible. It has a lot to do with members and volunteers we have had over the years.