Imelda Munster (Louth, Sinn Fein) | Oireachtas source

The LGFA has experienced great success and growth in recent years, more so than many other women's sporting organisations. What were the main reasons for that? Was it work at grassroots level, broadcasting coverage by TG4, support from high-profile sponsors or something else? I am asking this in terms of good practice and how it could be replicated somewhere else.