Cian O'Callaghan (Dublin Bay North, Social Democrats) | Oireachtas source

All of us will probably agree that the role of social media in all the information, debate and discussion during election and political campaigns is very important. Some of the very sinister practices that have occurred over previous years have been around micro-targeting. Mr. Ó Broin referred to the positives of micro-targeting in identifying specific audiences and giving them specific information and messages that other audiences cannot see. He might elaborate on why he feels there are positives in micro-targeting and why transparency alone is enough to deal with that. Can he give some positive examples of micro-targeting because I have outlined some of the negatives around it?