Mr. Dualta Ó Broin:

As a company, we have learned an enormous amount since the timeframe referenced by the Deputy. We do not agree that banning micro-targeting is the correct approach. We agree that ensuring there is transparency in what is happening in spending on political advertising and, in our case, social, electoral and political issues, is the correct approach to take. As I mentioned in a previous response, we are committed to finding a way to work with academics to release more of that data once a framework has been established to do so within the EU.

Much of the discussion on targeting is on the negative side. I ask that consideration be given to the upsides of targeting in political campaigning. We have seen incredibly positive uses of our tools and services across the world through ensuring that all players have access to tools to spread their messages to interested audiences.