Oireachtas Joint and Select Committees

Tuesday, 30 March 2021

Joint Oireachtas Committee on Housing, Planning and Local Government

^ General Scheme of Electoral Reform Bill 2020: Discussion (Resumed)

Photo of John CumminsJohn Cummins (Fine Gael) | Oireachtas source

I thank both witnesses for their attendance. I have read with interest, as I am sure all members have, the points made by the witnesses in their submissions and there are some good ones in respect of harmonising EU and Irish law in this area. While that should certainly be considered, it is not a reason not to have more transparency in regard to online advertising and to where the money for that advertising comes from. In an earlier response, Mr. Ó Broin stated that greater transparency is the answer. I compliment Facebook on its ad library because it introduces an element of transparency to political advertising in this country by identifying where individuals or organisations that run adverts on behalf of parties or politicians are located. Although we know the location of these administrators, however, we have no idea who they are, how much they spend on behalf of parties or politicians or where the money comes from. As we heard at last week's committee meeting, the Facebook ad library was designed for the US, where it is okay for individuals or organisations to spend unlimited sums on behalf of politicians or parties, but that is not okay in our jurisdiction. I do not believe that spend is being captured on the ad library.

I have a few short questions on which I would appreciate yes-no answers. Will the representative from Facebook confirm that if I approve an individual or organisation to place adverts on Facebook on my behalf, this ad spend is not accounted for on my ad library but only on the ad library of the person I have approved?

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