Oireachtas Joint and Select Committees

Tuesday, 30 March 2021

Joint Oireachtas Committee on Housing, Planning and Local Government

^ General Scheme of Electoral Reform Bill 2020: Discussion (Resumed)

Mr. Dualta Ó Broin:

If the exact targeting data for an ad are released, it might be possible for bad actors to work back from the targeting criteria and the audience to figure out who the individuals were. At a high level, that is what the concern is. We are working with the European Digital Media Observatory, which was set up by the European Commission as part of its efforts regarding the code of conduct on disinformation, to figure out what a code of conduct would look like under the general data protection regulation, GDPR. To return to what the deputy data protection commissioner, Dale Sunderland, asked last week, what are the frameworks, protections, risk mitigation measures and processes that need to be in place to release this information? That work is ongoing. We are not averse to doing it. We have released the data in the US and I can share the link for that, but we have a concern about privacy.

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