Mr. Dualta Ó Broin:

The way our systems work is that one is able to target advertising based on certain categories. It is the case that one is able to create a category of interest that one would use to target specific advertising. However, coming back to the point around spend, etc., what we show on the ads library is the amount that is spent on the ad in delivery, that is, when it is being seen by people on the platform. We do have a point around the whole issue of content creation which seems very difficult to capture for us as a platform. That may be something that individuals or political parties could report directly to SIPO.