Paul McAuliffe (Dublin North West, Fianna Fail) | Oireachtas source

I will rephrase the question. Through micro-targeting and spending on advertising pre-election, it is possible to create custom audiences within Facebook which then can be used during the election period. As such, in reality, unlike other media such as print advertising or radio advertising which have their benefits immediately during the campaign, online advertising offers a different opportunity to create audiences that then can be used during a campaign.