Ms Teresa McGrane:

I want to comment on the interesting question about the spread of Irish content and how we get to international audiences. I would say never has Irish content been seen by more international audiences. When we are making Irish films we always have a sales agent and a number of distributors that distribute Irish content in particular territories. Obviously the territories we look at very keenly are the UK, Ireland, the US, many of the English-speaking territories and European territories, particularly France, Germany and Scandinavia. There is a huge amount of interest in Irish content. Good Irish content always finds an audience. Sometimes it is difficult when we are speaking about the major streaming video on demand players such as Netflix and Amazon.

There is a huge amount of Irish film on there. We never really get the viewership numbers because they tend to keep that secret, although during the week BBC iPlayer released figures for "Normal People" which, during the pandemic, has clocked up 62.5 million views. That is a powerful piece of content going right around the world, which will always be of interest to people, and Ireland will always be of interest to people.

We support many Irish film festivals internationally in major cities in the US, Europe and Australia. These festivals specifically show Irish films. They are quite small but their reach is significant in terms of the diaspora.