Mr. Stuart Switzer:

I take the point that streaming services and video on demand are challenges but those challenges can be met head on by our broadcasters through creating their own digital players and streaming our content. They can change the offering. They can offer support for the offering. Effectively it is the new gateway. Rather than having a channel that demands people watch something at 9.30 p.m. they watch it in their time on the international video on demand platforms of our national broadcaster and commercial broadcasters. This is part of the way. It refers back to the earlier point on the audiovisual media services directive. The content levy could start to look at the wider world of television because investment is required in the players to bring the technology up to speed.