Oireachtas Joint and Select Committees

Thursday, 7 November 2019

Joint Oireachtas Committee on Communications, Climate Action and Environment

Session 5: Future Collaboration

Mr. David Cicilline:

There was a lot of testimony in this set of panels about the dangers of micro targeting but particularly in the dissemination of false information. It seems to me the harm is much less serious in micro targeting if it is accurate. The fact that it is one on one is not perfect because there is not that public discourse that is the business, but it is really egregious and harmful when it is false and is micro targeted because there is no public square. It would be strange for us to leave here and not say something about this publicly articulated policy of Facebook that says it will sell completely false advertisements for anyone who wants them and in whatever quantity they want. The really pernicious harm is the false declaration combined with the micro targeting. Maybe we can speak about the two together.

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