Ms Catherine Heaney:

One of the most strategic ways of being a good corporate business partner or citizen is to align the business with whatever it is in the community that is suitable for the business. To go back to my example, when Áine in Cavan is making her chocolates, she is collaborating with the local school, the children are learning about pollination and they are getting out into the fresh air, which is healthy for them, and she is benefiting in her business because she is getting the pollen to use in her chocolates. That is a win-win. When it is a win-win, it makes more sense. It is good for business and it makes sense for business, and it also makes sense for the partner. They benefit more because they are learning and are getting more than just the €100 or €50. Businesses with tight margins do not have the answer to everybody's financial problems and they cannot make up for deficits in, say, voluntary sector organisations. It is very important that this is championed as well, and this is something we would advocate very strongly, as a forum.