Oireachtas Joint and Select Committees

Tuesday, 21 May 2019

Joint Oireachtas Committee on Finance, Public Expenditure and Reform, and Taoiseach

Matters Relating to the Banking Sector (Resumed): KBC Bank

Mr. Peter Roebben:

We think the future is multi-channel. It is not that we will move to a future where there is no personal engagement but we see the branch, as the Senator calls it, or the hub, as we like to call it, as a place where a person can have a personal interaction with another person on the bank's side as a support channel. Today that is very mixed. There is still a group of customers that would prefer to go to the hub and speak with someone there first and then move to make transactions on a digital channel. More and more, and we see this in other markets, the group of customers that wants to engage digitally, even to onboard digitally and will only ask for personal support be that physical support, through a contact centre or an electronic interface application - I will not mention brand names - is growing, such that last year in our traditional home market of Belgium, 56% of clients did not go to a branch.

A full year passed without them having to go to branches. When we were making projections two years ago about this strength, we totally underestimated it. I am too recent in the Irish market to put that into context here. Ms Deering may be able to provide more background because she is more versed in that regard. It is a trend that is happening across our markets. In terms of our experience in other places, the take-up of digital starts slow, grows gradually and then takes off very fast. Once the model has reached a particular phase and people start taking it up, with word of mouth it grows faster. There will always be need for a place where the customer can interact personally with an adviser, more and more the interactions will generally be done digitally.

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