Ms Dee Forbes:

What is important is establishing what the information should be. We have collectively committed to figuring out what information needs to made avilable and how we communicate it. As I mentioned, the weather forecast after the news, for example, is hugely popular. It is a very important slot and people watch in big numbers. It is probably not the time for sound bites, but we need to consider how we use our websites, radio programmes, voices and faces. We are working on this and need to find an answer. We also need to be careful when we use the words "sound bite". It needs to be based on fact and part of an overall communication campaign which is clear to the public that by doing X, Y or Z, we would make an impact.