Ian Marshall (Independent) | Oireachtas source

To pick up on Deputy Dooley's point, climate change is a reality, but the challenge is to make it a reality for the general public. Considering Met Éireann's positioning within RTÉ's scheduling, is there an opportunity to use sound bites to highlight the behavioural changes people could make that would make a difference? Rather than having a big advertising campaign, there would be a continual drip, a daily feed, of information through short, sharp sound bites about the need for behavioural change. Is that a possibility?