Oireachtas Joint and Select Committees
Thursday, 21 September 2017
Joint Oireachtas Committee on Finance, Public Expenditure and Reform, and Taoiseach
Banking Sector in Ireland: Bank of Ireland
9:30 am
Mr. Liam McLoughlin:
I would not agree with it being "hello money". The reality is the background to this payment to customers emerged a number of years ago when the bank was excluded from the broker market. We would have paid 100 basis points commission to brokers, which is the norm in the marketplace. Our view was that as we were excluded under the troika rules from brokers for four years, we said that rather than paying money to brokers we would give it directly to the customer upfront. As I said, it has proven to be very successful. A number of competitors in the marketplace have followed suit and introduced the same offer because it appeals to customers in particular when they are moving into a new house for the first time.
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