Oireachtas Joint and Select Committees
Thursday, 13 November 2014
Joint Oireachtas Committee on Finance, Public Expenditure and Reform
Overview of Banking Sector: AIB
12:40 pm
Mr. Bernard Byrne:
On the mortgage side, our most recent campaigns in respect of both brands, AIB and EBS, have featured this as a significant component. In AIB, our commitment is that the same person who handles a customer's mortgage application will be with the person all the way through the process. That is our advertising positioning. In EBS, there is a commitment to personalisation and out-of-hours availability - that is, much more significant hours, because it is a different model.
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