Mr. Tom McGuire:

From a Radio 1 point of view it is important that it is a two-way connection between the service and the people on both sides and that Radio 1 can reflect the lives of people living in the UK and around the world. Globally, we have been able to do that in the past eight to ten years as the service has grown. The people have been collaborative with us in terms of when they write to us. A man in Berkshire wrote to me yesterday and as I read the letter, I realised this man had Freesat, and we spoke with him. That is part of the transition that has to happen. We need to engage with community groups and the GAA in the UK because in terms of the community we are talking about, and as someone who has connections to a fifth generation growing up in Cheshire, we need to be able to liaise with those people and show them that this service is available but in a different way.

It is interesting that the majority of the notes we got were sent by e-mail so one could say we already have a connection, but we need to explore that and connect properly. Similarly, if people have a telephone they are only one remove from being able to get some of the services of which we speak. We are committed to having that and continuing it in whatever way we can. This month two of the documentaries we had nominated for PPI awards were made in the UK. One of them was about London GAA and its success in Connacht last year. The audience in Derby is as important to us as the audience in Drumshanbo, with respect. We need to be with people. The "John Murray Show" is leaving today to do the programme from London on Friday. That is important. We want to make every effort to maintain and grow that audience.