Mr. Peter O'Brien:

I agree with Deputy Ellis on the point he made about tourism. Many tourists come to this country and they enjoy our pubs. No tourists say that they have a problem with people drinking irresponsibly in the pubs. They think it is a great place to go and have a convivial drink.

On the public heath issue, there is an issue in Ireland in terms of a minority of people who misuse alcohol, and we would all agree on that. Our job is to work together to find the right solutions.

On Deputy Walsh's point, there is no contradiction whatsoever in what we are doing. The reality is that we invest money to get consumers to pick our brands over other brands. That is absolutely the case. On the figure of €35 million that Ms Sarah O'Shea mentioned, we heard that the figure generated in Galway was €60 million. If one adds it all up, that figure of €30 million leverages about €500 million of economic activity across the length and breadth of the country.
Chairman: Does Ms O'Connor wish to add a further comment?