Ms Sarah O'Shea:

I wish to return to the Chairman's initial question on the value of sponsorship. Onside Sponsorship, the leading consultants and research specialists on sponsorship, estimate that the total value of sponsorship to sport alone was €35 million. This does not take account of the marketing and human resources expertise which the drinks companies bring with them to sport. It is worth noting that the total budget for the Irish Sports Council in 2013 is just over €43 million.