Oireachtas Joint and Select Committees

Wednesday, 17 April 2013

Joint Oireachtas Committee on Transport and Communications

Sponsorship of Major Sporting Events by Drinks Industry: Discussion with Alcohol Action Ireland and College of Psychiatrists of Ireland

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12:05 pm

Dr. Bobby Smyth:

My son is eight years old and is already brand aware. That is the whole point of advertising and sponsorship and we should not be facilitating that, given the reality it entails and the extent of the harm it causes.

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