Oireachtas Joint and Select Committees

Thursday, 7 March 2013

Joint Oireachtas Committee on Transport and Communications

Social Media: Discussion (Resumed) with Twitter and Facebook

11:00 am

Ms Patricia Cartes:

When it comes to Facebook safety, we have a four-tier approach. We have policies, which are the rules of engagement on the site; processes, which are the mechanisms available to the public for them to reach out to us; people supporting the community; and partnerships in place. We will speak in-depth about these areas as we move along with the presentation.

I will begin with our policies. Unlike other platforms, we have a real name policy that we enforce on our site. We take this very seriously and when one interacts on Facebook, one is doing so as an extension of oneself in the online sphere. It is important that a person does this with a real name, and we have found that over time people are more likely to be responsible when they engage with their real identity, as they are accountable for their actions.

We also have zero tolerance of abuse, so there are limits to freedom of speech, as mentioned by Mr. Milner. We want users to interact freely and speak about matters of public importance but there are boundaries. A person cannot attack a private individual or target him or her in any way. We will remove any abusive behaviour directed at private individuals. We draw the line in the difference between harm and offence, and it is important to make that distinction. With over 1 billion users, there are many different cultures interacting and many different points of view. We want to enable conversation and not censor content but we also need to protect users. We do this by analysing context.

When somebody reports content to us, it is important that we understand the full picture being brought to our attention. In order to do this, we rely on community reports. People report to us through the help centre - there is a screen grab of this in the documentation - and also through the "report" buttons placed throughout the site. We want to empower users to bring examples of abuse to our attention, and we do this by providing very thorough information on our help centre. That deals with very simple matters such as how to put a photo on Facebook to very complex matters like how to request removal of an image that is violating a person's rights. People can also click on a "report" button and specify what type of abuse is taking place on the platform. That enables us to remove specific pieces of content rather than full profiles; we can imagine that a person may cross the line one day but most of the time is responsible, and we can take action against the content that has crossed the line, teaching the individual that he or she should not engage in an irresponsible manner.

We have special privacy protection for our youngest users. We understand that minors have not had the time we have had to learn how to engage safely in the world and it is our duty to ensure we protect them. In order to do so we have implemented special privacy protection. For example, minors cannot be found through public search engines in name searches. They also have a maximum audience of "friends of friends". This means that when they choose to share something on the platform, the maximum audience of people who will be able to see the content is "friends of friends". Every time we develop a new feature, we have minors in mind, so there will always be special privacy protection built into the product.

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