Written answers
Thursday, 23 May 2024
Department of Enterprise, Trade and Employment
Departmental Advertising
Carol Nolan (Laois-Offaly, Independent)
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173. To ask the Minister for Enterprise, Trade and Employment the total costs incurred by his Department from 2019 to date relating to the placing of advertisements in online/digital media platforms; the names of the online platforms involved, in tabular form; and if he will make a statement on the matter. [23443/24]
Peter Burke (Longford-Westmeath, Fine Gael)
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The total advertising spend in online/ digital media platforms by my Department for the years 2019 to date is €306,648.36.
Details of this spend are set out in the table below.
These include expenditure on advertising campaigns such as: “3 Steps to Brexit”, National Minimum Wage, “Making Remote Work”, the Small Company Administrative Rescue Process (SCARP), Business Users Support Scheme for Kerosene (BUSSK) and nine Building Better Business events nationwide.
| Year | Online/ Digital Media Platform | Total Spend |
|---|---|---|
| 2019 | NIL | |
| Total | €0.00 | |
| 2020 | €4,204.75 | |
| €4,204.75 | ||
| €867.88 | ||
| €723.31 | ||
| Total | €10,000.69 | |
| 2021 | €12,559.95 | |
| €8,143.45 | ||
| €17,185.31 | ||
| €14,680.71 | ||
| Tuairisc.ie | €1,512.90 | |
| Total | €54,082.31 | |
| 2022 | €35,288.44 | |
| €30,425.04 | ||
| €40,498.32 | ||
| €40,498.32 | ||
| Tuairisc.ie | €2,952.00 | |
| Total | €149,662.12 | |
| 2023 | €15,174.07 | |
| €14,530.72 | ||
| €21,503.51 | ||
| €21,503.51 | ||
| Programmatic ads | €5,083.60 | |
| Public Appointment Service | €1,236.15 | |
| Tuairisc.ie | €5,596.50 | |
| Total | €84,628.05 | |
| 2024 (to date) | €1,475.13 | |
| €6,800.06 | ||
| Total | €8,275.19 |
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