Written answers
Tuesday, 14 May 2024
Department of Rural and Community Development
Departmental Advertising
Carol Nolan (Laois-Offaly, Independent)
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697. To ask the Minister for Rural and Community Development the total costs incurred by her Department from 2019 to date relating to the placing of advertisements in print media; the names of the print media publications involved, in tabular form; and if she will make a statement on the matter. [21871/24]
Heather Humphreys (Cavan-Monaghan, Fine Gael)
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My Department uses media buying agencies for purchasing newspaper advertising. The specific amount allocated to each outlet is determined based on the objectives of the relevant media campaign and agreement on the appropriate mix of national and local coverage. The total amount spent on newspaper advertising by my Department for each of the years 2019 to the present date is detailed in the tables below.
2019 - Newspaper advertising expenditure for 2019 was €12,088
2020 - Newspaper advertising expenditure for 2020 was nil
2021 – Newspaper advertising expenditure:
| Campaign | National newspaper | Total national newspaper cost | Local newspaper | Total local newspaper cost | Overall total |
|---|---|---|---|---|---|
| Statement Of Strategy | Irish IndependentThe Irish ExaminerThe Irish Times | €4,184 | Nil | Nil | €4,184 |
2022 – Newspaper advertising expenditure:
Campaign | National newspaper | Total national newspaper cost | Local newspaper | Total local newspaper cost | Overall total |
|---|---|---|---|---|---|
| LEADER Programme 2023 - 2027 | Irish Farmers JournalFarming IndependentThe Irish Examiner | €4,431.76 | Anglo CeltKerrymanKilkenny PeopleLeinster ExpressLimerick LeaderLongford LeaderMidland TribuneMunster ExpressRoscommon HeraldSligo ChampionTipperary StarWaterford News And StarWestern PeopleWestmeath IndependentWexford PeopleWicklow People | €10,487 | €14,919.16 |
| Campaign | National newspaper | Total national newspaper cost | Local newspaper | Total local newspaper cost | Overall cost |
| Public Consultation on New Public Library Strategy | Nil | Nil | Anglo CeltCarlow NationalistClare ChampionConnacht TribuneDonegal NewsDundalk DemocratKerrymanKildare NationalistKilkenny PeopleLaois NationalistLeitrim ObserverLimerick LeaderLongford LeaderMeath ChronicleNorthern StandardNorthside People (East)Northside People (West)Offaly IndependentRoscommon HeraldSligo ChampionSouthern StarSouthside PeopleTipperary StarWaterford News And StarWestern PeopleWestmeath IndependentWexford People | €32,628 | €32,628 |
| Campaign | National newspaper | Total national newspaper cost | Local newspaper | Total local newspaper cost | Overall cost |
| TidyTowns Recruitment of Trainee Adjudicators | Irish IndependentThe Irish ExaminerThe Irish Times | €5,785 | Nil | Nil | €5,785 |
2023 - Newspaper advertising expenditure for 2023 was nil
2024 - Newspaper advertising expenditure for 2024:
| Campaign | National newspaper | Total national newspaper cost | Local newspaper | Total local newspaper cost | Overall cost |
|---|---|---|---|---|---|
| Dogs Campaign | Irish Independent Irish Sun Irish Times Irish Examiner The Star The Mirror Daily Mail The Herald Seachtain Mail on Sunday Sunday Independent Sunday World Sunday Times Business Post | €98,145 | ANGLO CELT ATHLONE ADVERTISER ATHLONE TOPIC BRAY PEOPLE CARLOW NATIONALIST CARRIGDHOUN NEWSPAPER CLARE CHAMPION CLONMEL NATIONALIST CONNACHT TRIBUNE CONNAUGHT TELEGRAPH CORK INDEPENDENT DONEGAL DEMOCRAT DONEGAL NEWS DONEGAL PEOPLES PRESS DONEGAL POST DROGHEDA INDEPENDENT DROGHEDA LEADER DUNDALK ARGUS DUNDALK DEMOCRAT DUNDALK LEADER ENNISCORTHY GUARDIAN EVENING ECHO GALWAY ADVERTISER GAZETTE INISH TIMES INISHOWEN INDEPENDENT IRISH FARMERS JOURNAL KERRYMAN KERRY'S EYE KILDARE NATIONALIST - DIRECT KILKENNY PEOPLE LAOIS NATIONALIST - DIRECT LEINSTER EXPRESS LEINSTER LEADER LEITRIM OBSERVER LIFFEY CHAMPION LIMERICK LEADER LIMERICK POST LONGFORD LEADER MALLOW STAR MAYO NEWS MEATH CHRONICLE MEATH TOPIC MIDLAND & TULLAMORE TRIBUNE MUNSTER EXPRESS NENAGH GUARDIAN NEW ROSS STANDARD NORTHERN STANDARD NORTHSIDE PEOPLE (EAST) NORTHSIDE PEOPLE (WEST) OFFALY INDEPENDENT OFFALY TOPIC ROSCOMMON HERALD ROSCOMMON PEOPLE SLIGO CHAMPION SLIGO WEEKENDER SOUTHERN STAR SOUTHSIDE PEOPLE THE AVONDHU PUBLICATIONS LTD THE CLARE ECHO THE CORKMAN THE ECHO NEWSPAPER (TALLAGHT, CLONDALKIN, BALLYFERMOT & LUCAN EDITIONS) TIPPERARY STAR TRICONAILL TRIBUNE TUAM HERALD VALE STAR WATERFORD NEWS AND STAR WEEKLY OBSERVER WESTERN PEOPLE WESTMEATH EXAMINER WESTMEATH INDEPENDENT WESTMEATH TOPIC WEXFORD PEOPLE WICKLOW PEOPLE WICKLOW TIMES | €169,128 | €267,273 |
| Campaign | National newspaper | Total national newspaper cost | Local newspaper | Total local newspaper cost | Overall total |
|---|---|---|---|---|---|
| Tidy Towns adjudicator recruitment | Irish Independent The Irish Examiner The Irish Times | €4,417 | Seachtain Anglo Celt Clare Champion Drogheda Independent Galway/Athlone Advertiser Western People The Kerry Eye Carlow/Kildare/Laois Nationalist Meath Chronicle Kilkenny People Donegal Democrat Limerick Post Tipp Star Northern Standard Waterford News & Star Wexford People | €9371.97 | €13,788.97 |
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