Written answers
Wednesday, 24 April 2024
Department of Education and Skills
Departmental Advertising
Gerald Nash (Louth, Labour)
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199. To ask the Minister for Education and Skills for figures on the total spend for all forms of advertising in the years 2022 and 2023 in his Department; if figures can be provided on each Department’s spend on local media advertising (print and broadcast respectively, and broken down on that basis) for those years; if the Department used/uses an agency to place advertising; and if he will make a statement on the matter. [18393/24]
Patrick O'Donovan (Limerick County, Fine Gael)
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My Department works with a Government procured media buying agency to ensure we get the best reach and value for money for our information campaigns.
The Department's Advertising spend for 2022 and 2023 is detailed in the table attached, with a breakdown for local and national print and broadcast included.
2022 | 2023 | |||
---|---|---|---|---|
National | Regional | National | Regional | |
€0.00 | €0.00 | €60,817.00 | €39,157.00 | |
Broadcast | €39,320.64 | €13,926.06 | €82,486.00 | €74,633.00 |
Other | €5,407.08 | €0.00 | €278,807.00 | €0.00 |
Total Advertising Spend | €44,727.72 | €13,926.06 | €422,110.00 | €113,790.00 |
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