Written answers
Wednesday, 24 April 2024
Department of Defence
Departmental Advertising
Gerald Nash (Louth, Labour)
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18. To ask the Taoiseach and Minister for Defence for figures on the total spend for all forms of advertising in the years 2022 and 2023 in his Department; if figures can be provided on each Department’s spend on local media advertising (print and broadcast respectively, and broken down on that basis) for those years; if the Department used/uses an agency to place advertising; and if he will make a statement on the matter. [18387/24]
Micheál Martin (Cork South Central, Fianna Fail)
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The table below sets out the advertising spend for my Department for each of the years 2022 and 2023 in this regard.
In placing the majority of its advertising, my Department uses the agency - Spark Foundry - that currently hold the OGP Framework contract for Media Buying for Public Information Notices and Recruitment Advertising. Other advertisements are dealt with directly with the publishers.
The figures provided reflect the work of a number of areas across the Department, including Property Management Branch, the Office of Emergency Planning (in relation to the ‘Be Winter/Summer Ready’ awareness campaigns), Civilian Employees and Accommodation branches.
| DEFENCE – ADVERTISING 2020-2022 | 2022 | 2023 |
|---|---|---|
| €98,745.94 | €78,754.06 | |
| Broadcast | €30,577.04 | €31,072.65 |
| Total Spend € | €129,322.98 | €109,826.71 |
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