Written answers
Wednesday, 24 April 2024
Department of Children, Equality, Disability, Integration and Youth
Departmental Advertising
Gerald Nash (Louth, Labour)
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158. To ask the Minister for Children, Equality, Disability, Integration and Youth for figures on the total spend for all forms of advertising in the years 2022 and 2023 in his Department; if figures can be provided on each Department’s spend on local media advertising (print and broadcast respectively, and broken down on that basis) for those years; if the Department used/uses an agency to place advertising; and if he will make a statement on the matter. [18386/24]
Roderic O'Gorman (Dublin West, Green Party)
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The Department’s expenditure across advertising in 2022 and 2023 can be found in the table below. To achieve efficiencies and value in advertising placement and public information campaign management, the Department utilises the services of a media buying agency with relevant expertise in the area.
| Total Ex. VAT | Regional Radio Ex. VAT | Regional Print Ex. VAT | ||||
|---|---|---|---|---|---|---|
| 2022 | €396,097.00 | €23,852.00 | €3,950.00 | |||
| 2023 | €904,365.00 | €4,002.00 | €81,362.00 |
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