Heather Humphreys (Cavan-Monaghan, Fine Gael)
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My Department is committed to ensuring that members of the public are aware of the welfare supports and services that are available to them and that they are notified of any scheme changes, which may affect them. Public information campaigns are targeted carefully, using the best mix of media formats, to ensure that the Department’s messages reach members of the public effectively.

The Department works with an agency to plan and buy advertising. This agency was appointed following a procurement process for Media Strategy, Planning and Buying Services, using a central framework established by the Office of Government Procurement and in accordance with public procurement and EU procurement guidelines.

Our campaigns are developed and targeted carefully in collaboration with the agency, using the best mix of media formats to ensure that the Department's messages reach members of the public effectively.

The total advertising expenditure figures across all channels in the years 2022 and 2023 are outlined below in tabular form. These figures are inclusive of VAT and all media fees.

Figures for the total spend on local media advertising (print and broadcast) in 2022 and 2023 are outlined below in tabular form. These figures are exclusive of VAT and media fees.

Expenditure on channels will vary from year to year depending on the range and number of new initiatives or required messaging.