Written answers
Wednesday, 24 April 2024
Department of Culture, Heritage and the Gaeltacht
Departmental Advertising
Gerald Nash (Louth, Labour)
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78. To ask the Minister for Culture, Heritage and the Gaeltacht for figures on the total spend for all forms of advertising in the years 2022 and 2023 in her Department; if figures can be provided on each Department’s spend on local media advertising (print and broadcast respectively, and broken down on that basis) for those years; if the Department used/uses an agency to place advertising; and if she will make a statement on the matter. [18401/24]
Catherine Martin (Dublin Rathdown, Green Party)
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Please see below details in tabular form of advertising expenditure for the years 2022 and 2023. I am advised that it is not possible to tabulate the expenditure between national and local broadcast and print expenditure, as my Departmental expenditure is on a per-campaign basis, and is allocated via media buying agencies. The figures provided below represent traditional and online advertising.
Numerous forms of communication, including press releases, media engagement, website and social media postings, and advertising, have become increasingly important in informing and updating the public of the work of my Department. Within advertising, local and regional media play a pivotal role in connecting with citizens and stakeholders at the most local of levels. At all times value for money is a critical consideration.
Total advertising budget allocated by the Department by year:
| Advertising totals inc. VAT | |
|---|---|
| 2022 | €325,336.01 |
| 2023 | €355,167.31 |
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