Written answers
Tuesday, 9 April 2024
Department of Public Expenditure and Reform
Departmental Advertising
Jackie Cahill (Tipperary, Fianna Fail)
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342. To ask the Minister for Public Expenditure and Reform if his Department uses community radio for advertising and public awareness campaigns; if not, the reason, given the vital role community radio often plays in the dissemination of information to local communities; if his Department will consider using community radio for public awareness campaigns in the future; and if he will make a statement on the matter. [14171/24]
Paschal Donohoe (Dublin Central, Fine Gael)
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The Department of Public Expenditure NDP Delivery and Reform has conducted one public awareness campaign in the last year. The campaign ran in April/May 2023 and flagged upcoming changes to the national tendering platform eTenders. The goal of that campaign was to ensure that no business missed out on public procurement opportunities due to changes to the eTenders platform. As part of this, a national radio advertising campaign was rolled out, which included the community radio station Raidió na Life.
I have also appeared on community radio stations on a number of occasions in my remit as Minister for Public Expenditure NDP Delivery and Reform.
Going forward, my Department will continue to consider the use of community radio where applicable in advertising and public awareness campaigns, and I remain open to appearing on community radio.
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