Written answers
Tuesday, 9 April 2024
Department of Children, Equality, Disability, Integration and Youth
Departmental Advertising
Jackie Cahill (Tipperary, Fianna Fail)
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1104. To ask the Minister for Children, Equality, Disability, Integration and Youth if his Department uses community radio for advertising and public awareness campaigns; if not, the reason, given the vital role community radio often plays in the dissemination of information to local communities; if his Department will consider using community radio for public awareness campaigns in the future; and if he will make a statement on the matter. [14177/24]
Roderic O'Gorman (Dublin West, Green Party)
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The Department currently uses all local commercial radio stations to convey public awareness messaging where it can measure investment and listenership figures to ensure information is reaching appropriate audiences, whilst achieving value. Community stations play an important role across Ireland and the Department always considers these outlets within the media mix where appropriate to each campaign. However, it is important to note that not all Community Stations take advertising, and none can provide Joint National Listenership Ratings audited figures.
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