Written answers
Tuesday, 9 April 2024
Department of Agriculture, Food and the Marine
Departmental Advertising
Jackie Cahill (Tipperary, Fianna Fail)
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971. To ask the Minister for Agriculture, Food and the Marine if his Department uses community radio for advertising and public awareness campaigns; if not, the reason, given the vital role community radio often plays in the dissemination of information to local communities; if his Department will consider using community radio for public awareness campaigns in the future; and if he will make a statement on the matter. [14167/24]
Charlie McConalogue (Donegal, Fianna Fail)
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My department provides public information about the department's wide range of schemes, services and policies. This includes public information campaigns with advertising across radio, print, digital media and out of home advertising (OOH).
My department’s public information advertising is placed on the most suitable media options to meet our campaign objectives, to reach our target audiences and to provide value for money.
My department does not currently advertise on community radio. However, I recognise that community radio does provide great benefit to the communities that they serve, particularly in the area of local reporting. Community radio is a medium that my department may consider for future public information campaigns.
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