Charlie McConalogue (Donegal, Fianna Fail)
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Following research undertaken by Bord Bia, we know that the value in achieving PGI status for Irish Grass Fed Beef is that it will help to differentiate the product in key markets as a quality product endorsed as a PGI under the EU Quality Schemes. The PGI logo on the packaging highlights the quality of the product, and is recognised by many consumers, particularly in EU markets. Bord Bia research indicates that the PGI is familiar to consumers particularly in France, Spain and Italy, helping to differentiate PGI products from other products.

In addition to differentiation in the marketplace, the name will be protected as an intellectual property right which is positive in the context of consumers’ and retailers’ increased demand for reassurance.

My Department is working with Bord Bia to establish a PGI Monitoring group for Irish producers and processors which will assess the performance of the PGI product and the market response over time. Achieving the PGI is the key step. Monitoring the value of this achievement will be undertaken over time.