Written answers
Wednesday, 20 March 2024
Department of Employment Affairs and Social Protection
Departmental Communications
Paul Donnelly (Dublin West, Sinn Fein)
Link to this: Individually | In context | Oireachtas source
775. To ask the Minister for Employment Affairs and Social Protection if she will provide a schedule of social media influencers and online personalities, television and or radio personalities engaged by her Department in 2023 and to-date in 2024; and if she will include the fees expanded, by the name of personality and the name of the campaign they were engaged on, in tabular form. [12979/24]
Heather Humphreys (Cavan-Monaghan, Fine Gael)
Link to this: Individually | In context | Oireachtas source
For the purposes of this response, we have interpreted social media influencers as individuals who advertise, endorse or review goods or services on social media, in return for payment or other consideration.
I can confirm that my Department has not engaged with any social media influencers and online personalities, television and or radio personalities as part of our campaigns.
My Department has however engaged with a journalist and broadcaster as part of our stakeholder engagement at the Department’s annual Pre-Budget Forum event and a policy symposium on Northern Ireland for DSP staff, details of which are included in the following table, along with the fees expended:
Name | Engagement | Fees Paid | Key performance indicator |
|---|---|---|---|
| Tommie Gorman(Journalist and Broadcaster) | A speaker at a policy symposium on Northern Ireland for DSP staff. The event was held in Monaghan on 23 October 2023. | €1,200 | Participants have the opportunity to provide feedback on the speakers and the content of their presentations. |
| Tommie Gorman(Journalist and Broadcaster) | Moderator for Pre-Budget Forum held on 19 July 2023. This was an all-day event which allowed stakeholders to feed into the budgetary process. | €1,200 | A feedback survey is conducted every year with pre-budget forum participants on what went well and what can be improved on. |
Our HR Wellbeing unit engage subject matter experts to support initiatives that are part of the department's Wellbeing programme. These individuals are chosen based on their professional expertise and some of those engaged with for this purpose may have appeared on television and/or radio in that capacity. All events are run along Civil Service Wellbeing and World Health Organisation frameworks and support the Governments national healthy Ireland plan.
No comments