Heather Humphreys (Cavan-Monaghan, Fine Gael)
Link to this: Individually | In context | Oireachtas source

My Department is committed to ensuring that members of the public are aware of the welfare supports and services that are available to them and that they are notified of any scheme changes which may affect them.

Public information and advertising campaigns are an important part of our work and cover national and regional print media and radio, digital and social media.

All campaigns are developed and targeted carefully in collaboration with our media buyer, using the best mix of media formats to ensure that the Department's messages reach members of the public effectively.

Advertising expenditure in each of the past 10 years including all media fees, and 2024 spend incurred to date, is outlined below in tabular form, and is €10,106,129.04 in total.

Year	Total Advertising Spend
2024	€275,772.15*
2023	€1,462,679.07
2022	€1,352,300.85
2021	€2,289,774.30
2020	€2,538,989.37
2019	€845,761.29
2018	€416,585.00
2017	€839,102.66
2016	€87,642.92
2015	€209,198.58
2014	€64,095.00

* Invoiced to 1^stof February 2024.