Norma Foley (Kerry, Fianna Fail)
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The Department’s total spending on advertising (including design) for the period in question is outlined below. Figures from 2013 to 2022 were supplied to the Deputy in 2023 in PQ Ref: 4848/23 (Please see below). Figures for 2023 and 2024 to-date (February 2024) are outlined below.

The Department has engaged in a number of advertising campaigns including the Teaching Transforms campaign which has been ongoing since late 2018 to promote the teaching profession and encourage post-primary and third level students to apply for programmes of initial teacher education. The various phases of the campaign have used a range of channels, including digital (online video and social media), radio (traditional and digital) and print (national papers and college press).

The Department has also engaged in public information campaigns in respect of school reopening, to ensure widespread awareness of public health advice in the context of COVID-19. It has also undertaken targeted advertising and awareness campaigns for students involved in both the 2020 Calculated Grades process and the 2021 Leaving Certificate and Accredited Grades process to ensure awareness of the changed procedures under these models, necessitated by the pandemic. Other campaigns included school transport advertising in 2023, to remind families of new closing dates.

Year Amount

2024€160,686.75

2023€800,434.04

2022€364,842.68

2021€541,369.05

2020€626,401.73

2019€317,357.60

2018€387,296.00

2017€199,599.77

2016€398,194.29

2015€142,655.71

2014€139,607.29

2013€368,508.01